MUDA COSTA E SILVA, agitprop and social practice, since 2016
An ongoing series of agitprop actions uses pamphlets, surveys, infographics, and exhibitions to campaign for changing the name of Joinville’s Costa e Silva neighborhood.
MUDA COSTA E SILVA, agitprop and social practice, since 2016
An ongoing series of agitprop actions uses pamphlets, surveys, infographics, and exhibitions to campaign for changing the name of Joinville’s Costa e Silva neighborhood.
In 2024 it took the form of a three-part action: the production and mass distribution of pamphlets; an online poll gathering residents’ responses; and a second printed output presenting the results as infographics. Two thousand pamphlets were distributed door-to-door within the neighborhood, directing residents via QR code to a survey on alternative names. The responses - votes, suggestions, and commentary - were translated into a poster and exhibited at AAPLAJ, an artist-run space in Joinville, Brazil.
In 2025, the process expanded to additional neighborhoods, testing the broader circulation of the proposal. A new round of pamphlets and surveys focused on the most popular name options from the previous year, while also probing public awareness of the dictatorship’s legacy and the role of naming in shaping collective memory. The resulting data was again reprocessed into infographics and redistributed as printed posters within an exhibition context.
Across its iterations, the project functions as a feedback system linking street-level distribution, digital participation and exhibition. Rather than representing a political issue, it constructs a process through which public opinion is solicited, visualized, and recirculated. Naming and renaming are discussed as matters of collective identity, memory and transformation.